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Kate Wadsworth Illustration & Design

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Escape the Vape HI

August 30, 2021

Last year I was commissioned to create the visuals for Escape the Vape HI, an anti-vaping campaign targeted at local teens in Hawaii. It finally launched this June, and it’s so crazy to see it come to life with animation and voice actors.

Watch the video above for the final animation, and see below for final stills:

Frame1-BrainPreHit.jpg
Frame2-BrainPostHit.jpg
Frame3-FocusPanel.jpg
Frame4-PersonalityPanel.jpg
Frame5-ControlPanel.jpg
Frame6-BrainTransition.jpg
Frame7-Friends.jpg
Frame8-ShortTemper.jpg
Frame9-FriendTalk.jpg
Frame1-BrainPreHit.jpg Frame2-BrainPostHit.jpg Frame3-FocusPanel.jpg Frame4-PersonalityPanel.jpg Frame5-ControlPanel.jpg Frame6-BrainTransition.jpg Frame7-Friends.jpg Frame8-ShortTemper.jpg Frame9-FriendTalk.jpg

Below is a gallery of final stills from the “creative extensions” aspect of the campaign, which launched across several social media platforms to hit the targeted demographic. In their final form the illustrations were used in Instagram posts, stories, reels, animated gifs and Youtube videos.

Concept#4-Final.jpg
Concept#3-Final.jpg
Concept#6-Final.jpg
Concept#2-Final.jpg
Concept#5-Final.jpg
Concept#9-Final.jpg
Concept#8-Final.jpg
Concept#4-Final.jpg Concept#3-Final.jpg Concept#6-Final.jpg Concept#2-Final.jpg Concept#5-Final.jpg Concept#9-Final.jpg Concept#8-Final.jpg
Screen Shot 2021-08-30 at 4.01.38 PM.png

See the final illustrations animated on the official instagram account: @escapethevapehi.

Big thanks to Josh, Rachel and Sean for being a great team!

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